X CLOSE MENU

NAVIGATE

business edit
session

Women's Clothing Boutique

+ Show the people behind the brand.

+ Capture the boutique experience in both locations.

+ Highlight the clothing and details.

+ Create a versatile image library.

objectives

Fringe & Form is a women’s boutique in Carmel and Fort Wayne, Indiana, founded by owner Michele Dieckmeyer.

Michele built the business around helping women feel confident, seen, and good about themselves through personal style and thoughtful service. For Michele, it’s about more than clothing. She’s created a space where women can rediscover their style, feel supported, and leave feeling more confident than when they walked in.

Fringe & Form needed photography that captured more than the clothes. The images needed to show Michele, her team, the boutique, the experience, and the heart behind the brand so potential customers could get a feel for what makes Fringe & Form different.

Fringe & Form

back to case studies

the final product

We created a collection of imagery that tells the full Fringe & Form story. Along with polished portraits and fashion imagery, we captured the boutique, details, styling moments, and the people behind the brand.

Now, Michele has images she can pull from throughout the year instead of needing to create new content every time she has something to share. She can use them to introduce herself and her team, showcase new arrivals, promote styling services, announce events, tell the story behind the boutique, and give potential customers a look inside the Fringe & Form experience.

The collection also gives her the flexibility to keep her website and marketing materials fresh, create social content, support email campaigns, and have the right image ready when an opportunity comes up. Instead of a handful of pretty photos that serve one purpose, she has a visual library that can continue supporting the business as it grows.

solution driven results

Fringe & Form walked away with professional images they can use across their website, social media, marketing, events, and ongoing content.

The collection gives Michele the flexibility to showcase new arrivals, introduce her team, promote the boutique, and share the experience she has created.

Most importantly, the images give potential customers a glimpse of the people and personality behind Fringe & Form, helping them understand the brand before they ever walk through the door.